3/24/2023 0 Comments The faceless![]() Studies cited in this paper, however, were done mostly in the context of e-commerce, considering the profusion of investigations pursued in that domain. This article discusses the different determinants of online trust, as identified in different empirical studies, with the objective of understanding its nature and its formation. This is obvious since online trust is regarded as a crucial factor for the success of an online enterprise or initiative. Knowing the nature of online trust and its determinants has become an important goal. In recent years, both the academe and the business sector have shown a heightened interest in trust within the context of the digital environment. Lack of trust in the organization as the other party in a transaction is often blamed for people’s disinclination to engage in an online transaction (Hoffman, Novak, & Peralta, 1999), in general, and in online economic exchanges (Grabner-Kraeuter, 2002, Lee and Turban, 2001), in particular. The wider acceptance of online transactions, despite the perceived risks involved, depend not only on the estimated benefits they offer but also on people’s trust in online transactions, in the technology used for the transactions, and in organizations as the other parties in the transactions. Transactions characterized as faceless and intangible are plagued with a host of concerns, which could result in people’s reluctance to engage in any form of online transaction. Nevertheless, the apparent blessings computer-mediated transactions bring may be countered by fear and anxiety. Probably people also have more reasons to be grateful about being able to buy things or avail of different services anytime, anywhere. Organizations can considerably thank the aforementioned technology for providing them with the possibility of extending their services outside their walled offices and shops. Perhaps the most important innovation of the last few years is the Internet technology, as it allows people to interact and transact with others without the constraints of time and space. It also gives a state-of-the-art overview of the empirical support for the relevance of these variables. The review presented in this paper offers practitioners an overview of possibly relevant variables that may affect people’s trust in electronic services. The research calls for more, and particularly more systematic, research attention for the antecedents of trust in electronic services. For many antecedents, some empirical support can be found, but the results are far from univocal. The majority of the research has been conducted in the context of e-commerce only few studies are available in the domains of e-government and e-health. Results show that there are many possible antecedents of trust in electronic services. ![]() Results are described using a framework of three clusters of antecedents: customer/client-based, website-based, and company/organization-based antecedents. ![]() A literature review was conducted covering empirical studies on people’s trust in and adoption of computer-mediated services. This paper provides an overview of the available research into the antecedents of trust in both commercial and non-commercial online transactions and services. ![]() Trust is generally assumed to be an important precondition for people’s adoption of electronic services.
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